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Semrush
From $99 per month per domain, sold alone or as an add-on · Free plan, 10 reports a dayTry Semrush
Review · AI search visibility

Semrush review: pricing, strengths and weaknesses

Marketing teams, SEO consultants and agencies that want to manage Google rankings and their brand's presence in AI answers from a single tool.

Free plan, 10 reports a dayAI search visibility
Jérémie Chiari
Jérémie Chiari
Founder, runs a training consultancy and an AI e-learning SaaSUpdated September 26, 2026 · Prices checked on the vendors’ sites

The score in detail

Our scoring grid
PriceWeight 25 %
$139 a month without AI; AI tracking from $199.
Free plan and trialWeight 15 %
Free plan capped at 10 reports a day, 7-day trial.
Ease of useWeight 20 %
Very complete tool, dense to learn.
FeaturesWeight 25 %
Full SEO plus AI tracking on ChatGPT, Gemini, Perplexity.
Data and GDPRWeight 15 %
Data in the US; DPA with EU standard clauses.

Plans and prices

SEO$139per month, 1 user included (extra user from 45 $ per month)Yearly (per month): $117.33

5 websites monitored, 500 keywords tracked daily, basic keyword research and competitor analysis, Position Tracking, Site Audit. No AI visibility tracking: no prompts, no AI sentiment, no AI reports.

Starter (SEO + AI Search)$199per month, 1 user included (extra user from 45 $ per month)Yearly (per month): $165.17

SEO: 5 websites monitored, 500 keywords tracked daily, keyword research and optimization tools, competitor insights, MCP access. AI visibility: 50 prompts tracked daily, 1 domain for AI brand performance, 300 AI visibility reports per day, AI-ready Site Audit.

Pro+ (SEO + AI Search)$299per month, 1 user included (extra user from 45 $ per month)Yearly (per month): $248.17

Everything in Starter, plus: 15 websites monitored, 1,500 keywords tracked daily, 100 prompts tracked daily, historical SEO data, content optimization, keyword cannibalization analysis, multi-location and multi-device tracking.

Advanced (SEO + AI Search)$549per month, 1 user included (extra user from 45 $ per month)Yearly (per month): $455.67

Everything in Pro+, plus: 40 websites monitored, 5,000 keywords tracked daily, 200 prompts tracked daily, SEO share of voice, API data integration.

AI Visibility Toolkit (Base)$99per month per domain, sold alone or as an add-onYearly (per month): $99

25 tracked prompts (daily AI rankings), 1 domain for brand performance analysis, mentions from ChatGPT, Google AI, Gemini and Perplexity, 300 AI analysis reports per day, AI competitor analysis and prompt research, site audit for AI readiness. Extra domain 99 USD each, 50 more prompts for 60 USD per month, 99 USD per month for each extra team member on top of the user cost. No free trial.

EnterpriseOn quotecustom quote

Unlimited projects and custom limits, large-scale AI prompt tracking, multi-brand AI visibility, AI automations, forecasting and ROI attribution, multi-million-page crawling, SSO, team governance and audit logs, dedicated account manager, enterprise SLA and 24/7 support.

Free plan: Free plan with no credit card: 1 demo project and 10 reports per day across the core tools. 7-day free trial on the SEO, Starter and Pro+ plans (no trial for the standalone AI Visibility Toolkit).

Strengths

  • Classic SEO and AI visibility in one subscription
  • Daily prompt tracking from the Starter plan (50 prompts)
  • Permanent free plan and 7-day trial

Weaknesses

  • No AI tracking in the 139 USD SEO plan: Starter at 199 USD is required
  • Each extra user costs from 45 USD per month
  • Data hosted in the United States, with no EU option

Data and GDPR

Data hosting
Service data stored in data centers in the United States (Amazon Web Services, Google Cloud Platform and Digital Reality DC, per the security page). No EU hosting option mentioned.
GDPR
GDPR compliance stated since May 2018, DPA with EU Standard Contractual Clauses (and the UK IDTA), published sub-processor list. PCI DSS Level 1 certified; no ISO 27001 or SOC 2 certification cited on the security page. SAML SSO and two-factor authentication available.
Self-hosting
No

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