Pipedrive pricing in 2026: what the four plans cost and include

How much does Pipedrive cost per plan?

Pipedrive publishes four plans, and every figure on the pricing page is a per seat, per month rate on annual billing. The entry point is $14 per seat per month and the most complete plan is $69 per seat per month. There is no free plan at all, which is the sharpest difference between Pipedrive and the other CRMs we price. One naming note before the table: Pipedrive’s fourth plan carries a promotional adjective, so we refer to it here by its price instead.

Those amounts all assume annual billing. Pipedrive does not publish the month-to-month rate on its pricing page, so the only way to see it is to start the signup flow. In our scorecard, that pricing structure earns 4 out of 5 on price, inside an overall score of 4.1 out of 5 verified on September 23, 2026.

What does each plan actually add?

The progression follows a fairly readable sales logic. Lite exists to hold a pipeline together: leads, deals, contacts, a calendar, AI-assisted reporting and more than 500 integrations. Growth, at $24 per seat per month on annual billing, opens up communication and repeatability: full Gmail and Outlook email sync, bulk email with tracking, automations, sequences and meeting scheduling.

Premium, at $49, shifts toward acquisition and closing: lead generation and routing, custom scoring, data enrichment, contracts and e-signatures. The $69 plan mostly adds control: enhanced account security, phone and email enrichment, a sandbox environment and extended phone support. Those are administration and testing capabilities rather than extra selling features.

In our reading, the decisive step is between Lite and Growth. Without full email sync on Lite, your reps keep bouncing between the inbox and the CRM, which cancels part of the point of a single pipeline. We treat Lite as a starter plan rather than the working plan for an active sales team.

Is Pipedrive free, or is there only a trial?

There is only a trial. It runs 14 days and does not ask for a credit card, and it is the sole way to use Pipedrive without paying, because no permanent free plan exists. On that criterion our scorecard gives 2.5 out of 5, the lowest mark on the Pipedrive record.

Fourteen days is enough to import a contact list and run real deals through a pipeline, as long as you prepare the import before you open the account. If your first priority is spending nothing, the useful comparison happens elsewhere: see what the genuinely free CRMs hand you before you pay for a seat.

Which Pipedrive features cost extra?

Three modules come up as sold separately: LeadBooster, Projects and Campaigns. Their prices are not in our verified price records, and we do not reconstruct them. Ask Pipedrive module by module before you build an annual budget.

There is one subtlety worth catching on LeadBooster. Lead generation and routing appears in the contents of the Premium plan, at $49 per seat per month on annual billing. In our reading, that means the module is bundled from Premium up and sold as an option on the lower plans. If your decision depends on that specific point, get written confirmation before you sign, because Pipedrive does not spell out the scope on the pricing page.

In practice, the advertised per seat price is not always the final price. That is the most expensive limitation of the Pipedrive model for a small business, and it is what holds the features score to 4 out of 5: strong on selling, with several building blocks billed on top.

Where does Pipedrive host your data?

Pipedrive runs on AWS regions in the EU (Frankfurt, Dublin), the UK (London), the US (East and West), Canada and Australia. That regional spread matters if you sell in one country and your legal team cares where records live. One thing to check at signup: assignment depends on your IP location when the account is created, so an account can land in a different data center than the one you assumed.

On compliance, Pipedrive lists ISO 27001, ISO 27701, SOC 2 Type II and SOC 3, with a pre-signed DPA built into the terms of service and the documents available in its Trust Center. That produces 4.5 out of 5 on our data protection criterion, one of the higher marks among the CRMs we score. None of those guarantees is reserved for a specific plan: they apply from Lite at $14 per seat per month.

How easy is Pipedrive to learn?

Very easy, and it is the clearest thing the tool has going for it. The visual, deal-centric pipeline earns 5 out of 5 for ease of use in our testing. A sales team reads the interface without a long onboarding program, which matters because rep adoption is what determines whether a CRM is worth anything at all.

The trade-off is a scope deliberately centered on selling. Pipedrive does not claim to cover marketing and customer service in the same subscription. If that is your requirement, our HubSpot and Pipedrive comparison frames the question properly, including the free CRM on the HubSpot side.

Which Pipedrive plan should you pick?

Solo seller or a two-person sales team starting out. Lite at $14 per seat per month on annual billing is enough to structure a pipeline, provided you accept working your email outside the CRM.

Small sales team that follows up and automates. Growth at $24 is the balance point. Full email sync, sequences and automations justify the step up from Lite as soon as several people work the same deals.

Team that generates its own leads and signs contracts. Premium at $49 bundles custom scoring, data enrichment, contracts and e-signatures. Weigh it against the cost of buying those modules separately on a lower plan.

Organization with security and testing requirements. The $69 plan adds enhanced account security, a sandbox environment and extended phone support. Those are organizational needs rather than selling features, and a three-person team will not use them.

To place Pipedrive against the other CRMs we have priced, the summary sits in our best CRM for small business comparison. The full criterion-by-criterion scoring is on our Pipedrive record, verified on September 23, 2026.