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Review · CRM
HubSpot review: pricing, strengths and weaknesses
Companies that want to start with a free CRM and later bring sales, marketing and customer service into one suite.
The score in detail
Our scoring gridPriceWeight 25 %
3.5Free plan and trialWeight 15 %
5.0Ease of useWeight 20 %
4.5FeaturesWeight 25 %
4.5Data and GDPRWeight 15 %
4.0Plans and prices
Sales Hub Starter$20per seat per month
Core sales and marketing tools, 500 HubSpot credits. Base price 20 USD per seat; limited-time offer for new customers at 7 USD (annual) or 10 USD (monthly).
Sales Hub Professional$100per seat per monthYearly (per month): $90
Sales automation and scaling tools, 3,000 HubSpot credits. Mandatory one-time onboarding fee of 1,500 USD.
Sales Hub Enterprise$150per seat per month, billed yearly
Advanced control and customization, 5,000 HubSpot credits. Mandatory one-time onboarding fee of 3,500 USD.
Free plan: Free CRM with no time limit: up to 2 users, contact management, deal pipelines, import, reporting dashboard.
Strengths
- Free CRM with no time limit
- Suite covering sales, marketing and customer service
- EU data center in Frankfurt
Weaknesses
- Mandatory onboarding fee from the Professional plan (1,500 USD)
- Large price gap between Starter and Professional
- Temporary promotional pricing makes comparison harder
Data and GDPR
- Data hosting
- Data centers in the EU (Frankfurt, Germany), Canada, Australia and the US (East and West), on AWS. New accounts are assigned based on IP location at sign-up; European customers are normally hosted in the EU.
- GDPR
- SOC 2 Type II and SOC 3 available in the Trust Center. The ISO 27001 certification mentioned belongs to its infrastructure providers, not to HubSpot itself. DPA built into the customer terms, transfers covered by the Data Privacy Framework and Standard Contractual Clauses.
- Self-hosting
- No
